Poured with Pleasure

Bill Marsano’s blog on wine and spirits and cocktails: "If it’s good in a glass, I’m pouring it."

Category: Salutes and Send-offs

Pinot on Parade

Oh, to be in McMinnville, now that IPNC’s there’ somehow falls shy somehow of poesy immortal, but if the words themselves could give Browning [and even you, Thirsty Reader] the dry fantods, the sentiment is worthy. For the IPNC is celebrating its 25th anniversary July 29-31. Some may gallivant at the other IPNC [a.k.a. the International Pathogenic Neisseria Conference in Würzburg. Yes, it is nicely surrounded by the umlauted likes of Veitshöchheim, Waldbüttelbrunn, Wöllriederhof and the -dürrbachs Unter and Ober], but the real thing and right stuff, found only in McMinnville, Ore., is the Internation-al Pinot Noir Celebration.

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 What the fuss is all about: Pinot Noir grapes. Photo courtesy of Laurel Ridge Winery.

You could run across some taka mavens, such as Jancis Robinson, say, or Ray Isle of Food & Wine, or famous winemakers like Pete Rosé, the switch-hitting infielder and saignée specialist. You could visit some vineyards and dine very well and drink a goodly quantity of excellent Pinot Noir, the local likes of Eyrie and Erath,Chehalem, Sokol Blosser, Ponzi, the 5 A’s [Adelsheim, Argyle, Amity, Archery Summit and Anne Amie], Domaine Drouhin, Bethel Heights and Brick House, Cristom, Rex Hill and WillaKenzie. And other Willamette Wonders, plus more from hither and yon: California and New Zealand, and French Burgundies. Winery visits? But of course. Most important, the famous Salmon Bake. Of which more anon.

I attended the IPNC [pronounced ipnick] a few years ago owing to the event’s Amy Wesselman, who gently but persistently nagged over several months. I resisted; having been to such fests before I viewed them with a warm rush of loathing. They seemed always to be either ‘laid back’ to the point of chaos or rigid with Teutonic regimentation—and to boot were always grossly overcrowded. In the end, Amy won and I’m glad she did.

Not to say there weren’t some shocks. First, the temperature. Had the previous summer had been a hot one? If so, Oregon was taking no chances. The airport was so cold you could hang meat in it, and while folks elsewhere craved tans, the locals favored a palette of ACB [air-conditioning blue].

Then there was the air itself—almost unbreathably clean stuff, devoid of any taste or texture. Here in Manhattan, which bards in fealty to Apollo hold, we are used to air that’s full-bodied, with a long, diesel-nuanced finish and an abrasive texture. Terroir air, in short, to which Oregon’s was but kids’ stuff. Still, there was compensation in IPNC’s calm and serene organization. La Wesselman had been in command back in the day when Gen. William Booth entered Heaven, apparently, and that event went off with celestial perfection. So here she was equally skilled. No long lines of guests grown mutinous because of missing guides and transport, just seats aplenty and no one clinging to the roof racks.

The tasting tables were swaybacked with Pinot and  eagerly attended but without attracting that taster’s curse, the pesky little knots of two or three oblivious dolts who insistently park or plant themselves and refuse to move. Dinners on the campus meant fine food and wine to match, both in abundance. There were lines, but they didn’t stand still. The carvers hewed with an alacrity worthy of their kin at Katz’s; the commissary staff was likewise up to the mark. Guests were no sooner seated than Pinot was poured restoratively.

image  IPNC commissary staff: ain’t no flies on them. 

The evening’s centerpiece, long and fiery Salmon Bake, deserved a four-color full-bleed magazine spread, assuming that anyone still remembers what magazines are. Or were.

The Salmon Bake is the IPNC’s annual highpoint and signature. It can’t be made too much of; indeed it has achieved sufficient fame that last year Jason Stoller Smith, an IPNC board member and eternal guest chef, was invited by the First Lady to bring the Salmon Bake to D.C. for a picnic for 2000 on the White House lawn. [Smith will stage a salmon bake for you, too, on some special and doubtless expensive occasion: he is now executive chef of Timberline Lodge, a hundred-odd miles east of McMinnville.]

The event is no mere cookout, and its importance lies in being not just a ‘traditional’ Native American affair but a genuine one, devoid of Disney-hokery. It is not what was done once but that still is today: this is the way wild salmon is cooked by the Indian tribes of the Pacific Northwest.

For the first couple of hours, preparations for the Salmon Bake resemble lawn vandalism. 

A rectangle of Linfield’s lawn is marked off and denuded of sod by Smith’s team of 12; then down the center of it they neatly cut a long narrow trench. This they fill with a little newspaper kindling and a deal of hardwood, whole logs and splits.

The ground is clear and the fire is laid. Short lengths of pipe [background] serve as sockets for the salmon-bearing alder saplings.

The whole is set alight in the afternoon, and while waiting for the flames to subside, the team lashes  split salmon to the green alder saplings that will suspend them above the pulsing heat of the embers.

Mid-afternoon: the flames are banking down and several dozen salmon go to glory.
It is, Thirsty Reader, not the sort of thing you see every day, which is why the photos here give pride of place to the Salmon Bake. Pictures of wine bottles surrounded by schmoozers and schnorrers are two-a- penny on a good day.

A last look before these salmon are served.

I must say a word too about the breakfasts—what I think of as the Semi-Sportive Breakfasts because of their non-competitive athleticism. As for the food, remember that 1950s anecdote about Mr. and Mrs. DiMaggio entertaning our troops in Korea, with Marilyn returning to their hotel after one of her deafeningly successful appearances and naively saying  ‘Joe, you never heard such cheering!’ And he evenly replies ’Yes I have’? Well do but substitute seen/bacon for heard/cheering and you’ll get the picture. Then repeat, with waffles.

Starting the day with a volleyball breakfast. 

The athleticism centered on wading pools ringed by blissed-out munchers dunking their dogs and kicking, heading or batting beach balls about with no particular end in view. No scores were kept, so it was no-net-tennis, so to speak, and Robert Frost wouldn’t’ve approved. What mattered was nothing less than players’ proper etiquette, which held that anyone could return any ball that came his way to any other pool in any way but without leaving his seat or significantly interrupting his meal.

Somehow I managed not to catch up with David Lett, whom I’d had several good phone interviews with but had never met. And I regret it, for he died too young two years later. He was Pinot’s pioneer in the Willamette Valley; naturally some [t]wit dubbed him Papa Pinot. He had an earthier sense of humor. Recalling his neighbors’ horror as he ripped up acres of profitable prunes, he called himself the First Fool; called his assistant ‘my caseworker’; scorned the fad aspect of organics. He said to me during one of our phone talks ‘I’ve been organic since I planted my first grapes 35 years ago, but I’m not certified because I won’t have anything to do with another regulatory agency. And I wouldn’t put it on the label in any case. I’m about eco, not ego.’

David Lett in the 1960s with a double armload of Pinot Noir. Photo courtesy of Diana Lett.

Next year’s IPNC will be held July 27-29, and it will be the part of wisdom to request event and ticket information pronto from [email protected].

Post-IPNC I discovered the town’s Historic District [both blocks!] as well as its farmers’ market, which compensate for the poison of Rt. 99W. McMinnville’s share of 99W is its main drag [in both senses]: a fluorescent glare of strip-mall marts, car dealerships and gimcrack road-front businesses decorated with parking lots, hideous and apparently endless. Did I really see a sign reading ‘Last Strip Mall for 50 Yards’ or was I [please!] hallucinating? The Historic District may be small but it convinced me that just about nothing built in the last half century is worth a second glance.

The surprise or even shock of McMinnville was the Evergreen Aviation and Space Museum.

Airplanes galore: The EASM is large and well-organized, with superb restorations.

With its IMAX theater and dozens of professionally restored airplanes, among them Howard Hughes’ infamous  Spruce Goose, combat airplanes from WWI to the present, and many more, this museum is a must. Its wide array of well-documented, well-organized exhibits would do the Smithsonian proud, let alone a town with a population of 32,000.

This ex-United Airlines DC-3 is one of several airplanes that crouch comfortably beneath the wings of the enormous Spruce Goose. 

Then it was back to the airport for me. There I realized I’d got used to the air-conditioning as well as the air and was told that I look good in blue.

©2011 Bill Marsano




Jess Jackson, Titan

Jess Jackson died of cancer recently at the age of 81, after a life of achievement that made him a titan of American wine. Unlike silver-spoon millionaires who [I borrow here from the great Red Smith] were born naked into the world and had to inherit everything they have, Jackson was in the grand but fading tradition of the self-made man.


Born during the Depression, Jackson pitched in early to help his family, starting as a paper boy at five and going on to work at many other jobs— cop, teamster, stevedore and ambulance driver, among them—to put himself through law school.

After success as a lawyer he stepped away from the bar and in 1974 proceeded, with his first wife, Jane Kendall, to buy and replant, 80 acres of pear and walnut trees. He was a grower until a late-cancelled order left him lumbered with a crop, so he began making wine himself. Kendall-Jackson’s first Chardonnay was the 1982 vintage [below]. It was successful, attracting many new recruits to wine largely because of its evident sweetness [which was, some say, a happy accident resulting from a slip-up during fermentation].

Jess82VR Chard

Many more successes followed. Although devoted to Thoroughbred racing, as Rachel Alexandra fans well know, Jackson also reinvested in the company that would become Jackson Family Wines. Perhaps heeding the wisdom of Will Rogers [“Buy land. They ain’t making any more of the stuff”] he bought land in California to the extent of needing a helicopter to tour it all: 14,000 acres under vine and just as many not. The company’s portfolio in the U.S. includes K-J [and Kendall-Jackson Extra Virgin Olive Oil], La Crema, Cardinale, Vérité, Murphy-Goode, Robert Pecota Winery, Edmeades, Matanzas Creek, Stonestreet, Arrowood, Lajota, Cardinale, Atalon, Lokoya, Carmel Road, Cambria, Hartford Family Wines, Vérité, Archipel, Chateau Potelle, Freemark Abbey and Byron Winery [which just introduced two new Santa Barbara County wines, the 2009 Chardonnay and 2009 Pinot Noir. Abroad are Château Lassègue in Bordeaux, Tenuta di Arceno in Tuscany, Viña Calina in Chile and Yangarra in Australia’s McLaren Vale

His wine to a large degree established Chardonnay as America’s favorite wine and K-J as its favorite Chardonnay. Snobs never forgave Jackson for that: as Americans have grown what some like to think of as more ‘sophisticated’ about wine a coterie of snobs and geeks has bred and inbred apparently for the sole purpose of scorning success. As so it follows as the night the day that such folk amuse their self-important selves by heaping scorn upon K-J. they are, they think, far too good for a wine produced in such quantities that ‘bottles’ and ‘cases’ have no real meaning and the only graspable unit of measure is probably metric tons. K-J Chardonnay may not be the artisanal or ultra-natural or bio-confragable stuff so beloved of the snooty but showed and still shows showed thousands and even hundreds of thousands of people that there is life moistened only by Coke, Fanta and Mountain Dew.

In 2009 Jackson was inducted into the Vintner’s Hall of Fame in a ‘class’ that included Warren Winiarski of Stag’s Leap; Jack & Jamie Davies, revitalizers of the old Schramsberg estate; the legendary Beringer Brothers, Frederick and Jacob; and wine writer Gerald Asher. At the time Jackson said ‘Wine is a part of our cultural heritage. . . . Wine celebrates friends, family, and love—all of the best things in life. . . . From day one we have been a family-owned and family-run business. It is a distinction that is rapidly becoming a rarity in our industry. Our family culture is built on the time-honored principles of hard work, integrity, and uncompromising desire for quality and the long-term stewardship of the land.’

Jackson is survived by his wife, Barbara Banke, and five children. All are active in Jackson Family Wines, something of which Jess was extremely proud. The Family will welcome anecdotes and recollections sent to [email protected].